What does branding yourself mean? The most effective way I explain this is by giving one example: Golden Arches. What did you think of? Unless you have been seriously isolated for the last 60 years more than likely you think of McDonald's Restaurant – Fast Convenient Food.
When you brand yourself online, you want the same reaction. No matter what business you are in, when people come across a need that your business will fulfill, you want them thinking of you immediately.
People will spend money with businesses they trust. Offline that is an easy thing to do because your clients can see and hear you; they can watch how you act. Online it is different and even more important to be 'there', ensuring people that you are 'real' and available to meet their needs.
How can you do this? Below are some great ideas to achieve the goal of being a recognized brand name (or expert) in your field:
Making the effort to brand yourself online takes a bit of time and consistency, but will always pay off with you getting the business over your competitors. You want to be the 'Go To' person in your field so that word of mouth serves you in a positive way. The key to branding is that you want to focus on being helpful, for a period of time, and forget about just selling and broadcasting especially when you use Social Media. You will have to monitor and engage to truly be successful.
By spreading the word about your industry, not just your own business, you are displaying that you know what is going on and are a true leader in your field – you won't be misleading your customers and they can rest assure they are in knowledgeable hands; that they are safe.Brands give us comfort and assurance.
When we know what we are buying, we have no need to worry, and that is the kind of trust all business people should be striving for.
Visibility creates opportunity. A new opportunity or experience can change your life. Invest in your personal brand, stand out from the crowd I love to work with personal brands, if you need help or guidance please feel free to talk to me. Contact me before 14 August mentioning this post and receive a free 3 point review from me about your personal brand.
If your business is lagging, and you don't want to spend money on ads, take a look at the status of your personal brand and improve on it. Personal branding for the most part is free and usually the only cost is your time; which is always well spent in this way.