5 Tips for 3 of the Biggest Social Media Networks

As a brand, it can be difficult to figure out which social media networks to be active on and how to juggle them all. Every marketer and business has one or two channels that are the sweet spot for engagement and reach. My tips for each major social media network will help you decide which channels to focus on. If you need help from here, don’t hesitate to reach out. I’d be happy to build a customized social media strategy and a community management plan that will engage, delight, and convert your audience. 

 

Twitter

– Some say that Twitter is dropping off with the youngest digital users who are delving into Snapchat, Vine, and other visually-oriented social media networks. However, recent statistics show that 215 million users are active on a monthly basis on Twitter, and almost 35 percent of marketers use Twitter successfully to generate leads.

 

  1. Prepare to dedicate at least one person full-time to Twitter. Unlike other social media networks, Twitter is a real-time, fast-moving social media network that thrives off current events and the news. When people talk about community management crisis planning, they are frequently referring to Twitter. People expect on-demand answers, particularly if your business is customer-driven or service-oriented. Twitter is a bit like a giant chat room, so you need to be speaking loudly, clearly, and frequently in a way that is appealing to your audience.
  2. Develop your own hashtag. Having a hashtag where you can collect tweets – yours, your followers, and so on – can be a valuable way to measure engagement and activity. You will also see who out there is using your hashtag, helping you understand your brand advocates. As an added bonus, this user-generated content is frequently well-received among your customers’
  3. Consider hosting a weekly Twitter chat. Depending on your industry, a Twitter chat can drive conversation around a specific topic, increase awareness about your brand, and even drive sales and conversions. For example, #altsummit refers to a women’s lifestyle blogging conference; their weekly Twitter chat might feature questions about re-designing your blog, finding the best new resources on the Web, or learning about search engine optimization. Another Twitter chat – #runchat – frequently has sponsored partners who giveaway product to bring awareness to their own brands. If you do decide to try out a weekly Twitter chat, make sure it’s at the same time each week with a clear hashtag.
  4. Ask questions. You only have 140 characters in each tweet. Use them wisely. A great way to connect with your audience is to ask questions. Learn about their problems, offer solutions. Think of this as ongoing market research to better understand your customers.
  5. Don’t connect Twitter and Facebook. Do you ever see tweets that are just a link to Facebook? Most likely this company or person is just using Facebook but has heard that Twitter is important too, so the same update is pushed to Twitter – just with a link. This is a poor strategic decision when managing Twitter. The two channels must be considered separately with messaging geared toward a specific network.

 

Instagram

– In 2014, Instagram was notably the fastest growing social network and it doesn’t show signs of slowing down. Whether you’re posting images, photos, or videos, it can be a great way to connect with your potential audience in a visual way.

 

  1. Use hashtags wisely. Like Twitter, hashtags can be used to connect all photos of a given subject together. Don’t overwhelm your users with hashtags, but use them strategically. Consider creating your own hashtag, especially if you’re trying to get traction for an event, a product launch, or a contest. There are different monitoring and analytics solutions for Instagram that can help you measure your Instagram activities.
  2. Drive engagement with a good call to action (CTA). Like with any type of digital marketing, your CTA needs to be strong. Ask questions in your captions to encourage discussion around a specific topic, or have your followers vote on a topic.
  3. Consider changing the website URL in your profile. Instagram does not link to URLs within captions, so it forces users to either go to your profile page to click through or to copy and paste from a desktop browser. One way you can drive traffic to a specific landing page is to change your website URL to a landing page on your website. This can also help you understand how much of your referral traffic is generally coming from Instagram.
  4. Don’t just sell Instagram is an opportunity to show your audience what you’re about and what your process is like. If you are a product-driven business, you can test out how well photos of the development process perform with your followers. You can also offer sneak peeks, inspiration, and tips for best using your product or service.
  5. Like your followersPeople are loyal to brands they perceive to be active and engaging with them. If you have a company hashtag that people are using, like their photos, comment on their posts, and engage with them. You can even use an app called Repost to repost other people’s photos.

 

Facebook

– Though Facebook isn’t growing as fast as it used to, it has the most engagement out of all social networks, with 70 percent of Facebook users engaging with the site daily.

 

  1. Don’t panic about paid Facebook advertising. There has been a lot of stress for companies, brands, and anyone who manages a Page that there will be no exposure unless you pay for it. This is somewhat true – Pages that utilize Facebook advertising are likely to show up on people’s timelines and within their sidebar ads. The solution is to grow your Facebook page organically and encourage people to interact with you.
  2. Links, photos, and videos can help attract an audience’s attention. In order to show up in people’s news feeds, you need to stand out. A large paragraph of text or even a short update without a visual component is not likely to perform well unless you’re a large brand with considerable engagement. Visual content is more frequently shared on Facebook as well, and ideally your audience will want to share your content with their friends.
  3. Take note of Facebook picture dimensions. So you plan to share photos, images, and interesting visual content on Facebook – that’s wonderful! But make sure it fits within Facebook’s preferred visual dimensions, or else you face images that are cropped or cut off in strange ways.
  4. Consider a giveaway or contest. Facebook is much more like a forum these days, with lengthy threaded conversations. This may be a great opportunity to feature a giveaway or contest on your Page, but be sure to brush up on Facebook’s terms and conditions before you do. They change a little bit year to year, and what used to work two years ago may be considered a violation of the current terms and conditions today.
  5. Share regularly but not too frequently. The difference between social networks is so important to recognize. While Twitter is the type of network in which you need to be speaking fairly consistently throughout the day and into the evening, Facebook rarely requires as much posting. Aim for once a day if you have relevant, key information to share.

 

This post just skims the surface of three of the biggest social networks out there right now, and that doesn’t include other growing channels like Snapchat, Vine, and more. If you have any questions regarding these 3 networks feel free to leave a comment below or get in touch via my contact page.

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Adel de Meyer

Social Media Strategist | Live Streamer
Adel de Meyer is a Social Media Strategist, Trainer and Brand Ambassador. Adel is a Top Listed Social Media and Tech Influencer, ranked by Dr. Jim Barry as a Top 20 Social Media Coach and listed by Post Planner as a Top 25 Social Media Blog.Adel works with companies like Pitney Bowes, Huawei, Later, Hootsuite and Brand24 and she is a Personal Branding Advocate.Adel helps Small to Medium-Sized Businesses, Entrepreneurs and Personal Brands globally by using Social Media as a Marketing and relationship building tool. Captivating your audience using Social Media and Technology.