7 Reasons Why Your Business Needs To Be Active On Social Media Today

Times have changed and social media is now a necessity for any business to strive. There are many things you can do with social media and if done correctly, you are able to increase productivity, improve sales and reaching out to more customers.

In short, social media is extremely important for your business.

If you are still not convinced, this article is for you.


1. Social media helps you to understand your current and potential customers

Business is all about the customers and trying to figure out what their preferences are could take a long time (and not to forget, a lot of money as well). But with social media, your job is cut short by miles. Traditionally, you will perform various market research to uncover the gems in the market and each of these market research could take months to complete.

Thanks to technology and the emergence of social media, market research can be completed faster and more accurate. For example, we have Facebook Insights and Twitter Analytics. Both of these tools allow you to gather more data from a large number of audience.


2. Social media allows you to laser-target audience

Targeting a billion (or more) potential customers is a challenging task. However with social media, targeting and retargeting are made easier. Tools like Hootsuite allows you to target audience based on location and interests. With the right targeting, you are able to reach more relevant audience with less budget needed.

Take a look at the image below from Facebook insights showing just a few of the targeting options available. You have full control of who and where you want your content to be seen.

Facebook Demographic


3. Find new customers using social media

Social media platforms such as Facebook and Twitter allows you find new customers. Here’s how it is done.

  • You discover a group of audience who are looking for a place to have coffee
  • You send them a message and inviting them to try out your new cafe in town with a special discount offer.

Or …

  • Customers are always voicing out their feedback on social
  • By analyzing their updates and posts, you will be able to understand their requirements and probably implement those changes into your products or services

There are many ways you can find new customers using social media and when it comes to social media, the sky is the only limit.


4. Social media as a communication tool

Customers are using social media as a tool to communicate with brands. Take a look at GoDaddy for example. They created @GoDaddyHelp on Twitter as a platform to communicate with customers who require immediate assistance. When brands and companies (such as yours) communicates with customers directly on social, it shows that you care for them and this would improve the business relationship between both parties.

Plus, do not forget that social media is a great way to listen to your customer’s complains. When it comes to problem solving, quick resolution would lead to happier customers and it will also improve the retention value for the company.


5. Spying on your competitors using social media

Social media is a great tool to spy on your competitors and it can be done by monitoring their social accounts or hashtags they used. From time to time, you can also check on the feedbacks they receive from their customers on social media.

Make no mistakes as these forms of intelligence would provide a lot of insights into your business especially in strategy planning. Based on your search results, you can improve your business to offer something your competitors are missing.

At the same time, having the right information would allow you to constantly be ahead of the game (competition).


6. Social media allows your website to get indexed faster (which is good for search engine optimization)

Publishing updates on social media is not only good to build an audience but as well as increase visibility on search engines. When you rank better on search engines, you will get more visibility and indirectly, more traffic back to your website.

For example, retweeting a post from my Twitter handle (@adeldmeyer) will most likely contribute to a better ranking on search engines when that specific topic is searched for.

Aside from that, posts from Google Plus (or Google+) is often seen on search engines as well.

Google Plus


7. Social media is cost effective

It is absolutely free to engage in social media. You do not need to pay subscription fees and there is no registration cost.

For businesses, this is extremely important as it will help a lot especially when it comes to those with shoestring budgets. If you are required to invest in social media marketing (paid advertisements), you are able to adjust and set the budget that fits your need. On top of that, you can easily gauge the expected marketing cost to ensure that you do not exceed your given budget.

At the same time, paying for social media advertising is often considered much cheaper compared to native advertisements such as advertising on newspaper, magazines and radio.


Recapping everything

It doesn’t matter if you are a business owner, freelancer or a share partner in a business; you got to involve yourself in social. If you don’t know where to start, or you feel you don’t have the time or skills, get in touch with me to help you get started.

What do you think? Don’t be shy. Leave a comment below!

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Adel de Meyer

Social Media Strategist | Live Streamer
Adel de Meyer is a New Media Specialist, Brand Influencer, Author and Mentor based in Gold Coast Australia. Adel is listed as a Top Digital blog, Top 20 Social Media coach and Top 100 Marketing Influencer of 2017 and has worked with many global brands some including Hootsuite, Pitney Bowes, Adobe, Brand24 and Huawei as a Brand Influencer. Adel regularly writes articles on analytics, influencer marketing, technology and personal branding with some of her work seen on The Next Web (TNW) and Business 2 Community.Adel works closely with global SMB enterprises, Entrepreneurs and Personal Brands by using Social Media and Technology to captivate their audiences. Adel is recognized as a leading Instagram and Twitter Influencer on Social Media and Business in Australia. She loves coffee and creative minds!