Lots of bloggers and small business owners online are looking for ways to automate their businesses to save time and money. If this describes you, you are already swamped with all you have to do and setting up automation to drive traffic to your site probably sounds very good.

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Six great marketing tools will help put your traffic building efforts on autopilot while you build your business and increase profits:



Scheduling Software for Social Media

If you're using WordPress, you're already part way to your goal. That's because WordPress comes with the ability to schedule when you will promote your posts on social media and when they will be published online. There are also other web-based companies that offer this same feature through plugins that will do the job. These include HootSuite, SocialOomph, and Buffer.


Contest Software for Social Media

A great way to build interest and anticipation is by running giveaways and contests. Two great platforms for creating these contests are Heyo and ShortStack. These companies will work with the major autoresponders so you can drive traffic while you're building up your email list. At the same time, you will be engaging your prospects on social media.


Opt-In Bribes and Lead Magnets

When you are working to build your email list, you need a high-value giveaway. You should place the signup for this lead magnet in several different places on your website, and it should be visible on your social media accounts. By doing this, you will automate your list building, traffic generation, and audience engagement.


Share Plug-Ins for Social Media

Every website platform has plug-ins that will encourage readers to share your content. One of these is Sumo, which provides a highly visible share display on your home page and every other page to attract your readers' attention. These "one-click" solutions make it easy for your readers to share your website and improve your traffic flow and user engagement.


Freelancers and Virtual Assistants

Websites like Freelancer.com and Fiverr.com have many talented people who will help with traffic generation automation. For not very much money, you can hire freelancers to create content and then post it directly on your blog. They will also share this new content on social media, guest post for you, post press releases and perform any other tasks you would like to have done for you. That can make your life a lot easier and is not expensive.


Make Your Best Content Free

The idea of free content might sound counter-intuitive, but you should write truly epic blog posts that answer the most critical questions in your field and solve real problems for the readers. Then post it for free on your website in a prominent position. These posts should be at least 2,000 words or longer.


If you follow the above recommendations, you will see your search engine rankings improve as they pick up people who are searching for relevant keywords. And as your search engine ranking progresses, you will start getting more and more targeted, free traffic.

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Adel de Meyer

Social Media Strategist | Live Streamer
Adel de Meyer is a New Media Specialist, Brand Influencer, Author and Mentor based in Brisbane Australia. Adel is listed as a Top Digital blog, Top 20 Social Media coach and Top 100 Marketing Influencer of 2017 and has worked with many global brands some including Hootsuite, Pitney Bowes, Adobe, Brand24 and Huawei as a Brand Influencer. Adel regularly writes articles on analytics, influencer marketing, technology and personal branding with some of her work seen on The Next Web (TNW) and Business 2 Community.Adel works closely with global SMB enterprises, Entrepreneurs and Personal Brands by using Social Media and Technology to captivate their audiences. Adel is recognized as a leading Instagram and Twitter Influencer on Social Media and Business in Australia. She loves coffee and creative minds!