Credibility is an integral part of marketing, with a lack of trust doing irreparable damage to a business. Organizations spend huge sums building brands that evoke a sense of quality, integrity, and other positive feelings. It can be difficult, though, for new and small businesses to create a brand name that speaks for itself. Competition for attention online leads to rising advertising costs and difficulties gaining search engine prominence. However, one solution that combats these problems and offers instant credibility is an endorsement from an influencer.
Facebook is rolling out three new features aimed at monetizing videos. Content creators can look at this announcement as a sign of good times ahead.
Videos on Facebook get a ton of consumer attention with more than one hundred million hours of viewership per day. The news feed, where these videos are displayed, is a very valuable place to be. Advertisers will be happy to see that Facebook is ramping up its advertising efforts in this area.
Social Media Marketing World takes place in the beautiful city of San Diego every year where top industry speakers come together to deliver 3 days of the best keynotes, workshops, table talks and panel discussions sharing expertise on social media and digital marketing for businesses big or small in all industries.
This year SMMW had over 3000 attendees and was talked about as the BEST event to date. I had the honour to join as a speaker this year to talk about Twitter. Yes, let’s be clear about one thing – Twitter is NOT DEAD!
Peruse the web for data on the future of Twitter and you'll be greeted by headlines like "Jack Dorsey is Losing Control of Twitter", "Twitter is Out of Time", and "Twitter Inc. Stock is Garbage". Based upon headlines like these, one might think Twitter is on the verge of collapse as a social media platform. Funny thing is, nothing could be further from the truth.
If used properly, social media can help your business reach your goals. Our friends over at www.findmyworkspace.com discuss how you can effectively use social networks to succeed.
Social Media platforms such as Facebook, Twitter and Instagram are all staples now for both established and growing businesses. The obvious reason of course is that these pages can give brands the leverage it needs in terms of exposure - and at a very low cost at that!