Influencer marketing may be an incredible tool, but it is not without risks. Allying yourself with a personality means their behavior reflects on your brand. While it may not necessarily be true, any controversial statements made by allied influencers can be construed as ideas your small business promotes. Whether that's true or not is irrelevant - what matters is that you keep your company safe should those statements start going against your brand.
An organization's growth potential is only as good as the diligence and skill of its people. By having the best talent on the market, you can ensure successful growth of your company for years to come. The current tech era has created a demand for employees with a high level of proficiency in computer and digital-based skills. Here are ways to support the digital workforce at your company.
With so much competition in every industry, your personal image and brand are essential for setting yourself apart and appealing to your audience. Without a strong brand, you'll find it difficult to differentiate yourself from the competition. What exactly does it take to create a compelling and memorable image? Here are five tips for creating a strong personal brand.
2017 is shaping up to be one of social media's biggest years yet. Facebook continues to grow at an incredible pace, with Snapchat, Instagram, and YouTube not far behind. Live streaming is gaining popularity and on-demand internet video traffic is skyrocketing.
Credibility is an integral part of marketing, with a lack of trust doing irreparable damage to a business. Organizations spend huge sums building brands that evoke a sense of quality, integrity, and other positive feelings. It can be difficult, though, for new and small businesses to create a brand name that speaks for itself. Competition for attention online leads to rising advertising costs and difficulties gaining search engine prominence. However, one solution that combats these problems and offers instant credibility is an endorsement from an influencer.