Content Marketing


3 Key Takeaways from Social Media Marketing World 2017 #SMMW17

Social Media Marketing World takes place in the beautiful city of San Diego every year where top industry speakers come together to deliver 3 days of the best keynotes, workshops, table talks and panel discussions sharing expertise on social media and digital marketing for businesses big or small in all industries.

This year SMMW had over 3000 attendees and was talked about as the BEST event to date. I had the honour to join as a speaker this year to talk about Twitter. Yes, let’s be clear about one thing – Twitter is NOT DEAD!

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A Few Things to Consider in Your Content Marketing Approach

To put out content and expect people to buy into it immediately would be one mistake too many to make. Hence, before you distribute content, please ensure that you understand and apply the key tips that aid effective content marketing. With this understanding, you can learn how to develop the right approach for your business.

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The Real Reasons People Fail Online and How to Avoid the Same Mistakes

Every day, hundreds of people attempt to start an online business, yet most of them never find the success they hope to achieve. It's not because it's impossible; many entrepreneurs have built successful online businesses. Here's a look at the top five reasons so many fail.

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How to Craft Your Marketing Message in a Way That Almost Forces Them to Buy

Throughout history, many great products and services have been created, but many of them fade away before gaining any traction. People are often left scratching their heads when this happens, but in most cases, the problem is poor marketing. No matter how good your product or service might be, you won't get far without a proper marketing plan that grabs attention and compels people to buy.

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Why Every Brand Needs a Great Story

What is it about your favorite TV show that keeps you coming back? Why do you still think about the characters when you're not watching? It's simple. A great story creates an emotional connection, the more you care, the more you anticipate next season, order episodes online, and splurge on impulse buys.

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