Credibility is an integral part of marketing, with a lack of trust doing irreparable damage to a business. Organizations spend huge sums building brands that evoke a sense of quality, integrity, and other positive feelings. It can be difficult, though, for new and small businesses to create a brand name that speaks for itself. Competition for attention online leads to rising advertising costs and difficulties gaining search engine prominence. However, one solution that combats these problems and offers instant credibility is an endorsement from an influencer.
Social Media Marketing World takes place in the beautiful city of San Diego every year where top industry speakers come together to deliver 3 days of the best keynotes, workshops, table talks and panel discussions sharing expertise on social media and digital marketing for businesses big or small in all industries.
This year SMMW had over 3000 attendees and was talked about as the BEST event to date. I had the honour to join as a speaker this year to talk about Twitter. Yes, let’s be clear about one thing – Twitter is NOT DEAD!
Who wouldn’t want to make money out of some amazing idea that suddenly appeared while you were daydreaming? Most people would love to see their out-of-nowhere idea become reality and make money. But there are a few things that should be covered first before getting too excited about the new venture you might want to tackle. Read more
Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to interact with your audience and achieve your business goals. This post will guide you through the process of developing a successful strategy.
What does branding yourself mean? The most effective way I explain this is by giving one example: Golden Arches. What did you think of? Unless you have been seriously isolated for the last 60 years more than likely you think of McDonald's Restaurant – Fast Convenient Food.
When you brand yourself online, you want the same reaction. No matter what business you are in, when people come across a need that your business will fulfill, you want them thinking of you immediately.