Small Business


5 Critical Ways Your Small Business Can Safely Work with Influencers

Influencer marketing may be an incredible tool, but it is not without risks. Allying yourself with a personality means their behavior reflects on your brand. While it may not necessarily be true, any controversial statements made by allied influencers can be construed as ideas your small business promotes. Whether that's true or not is irrelevant - what matters is that you keep your company safe should those statements start going against your brand.

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Maintain a Skilled and Consistent Digital Workforce

An organization's growth potential is only as good as the diligence and skill of its people. By having the best talent on the market, you can ensure successful growth of your company for years to come. The current tech era has created a demand for employees with a high level of proficiency in computer and digital-based skills. Here are ways to support the digital workforce at your company.

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The Six Most Enlightening Facts about Social Media Marketing in 2017

2017 is shaping up to be one of social media's biggest years yet. Facebook continues to grow at an incredible pace, with Snapchat, Instagram, and YouTube not far behind. Live streaming is gaining popularity and on-demand internet video traffic is skyrocketing.

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5 Reasons Why Social Media is not Overrated for New Businesses

If used properly, social media can help your business reach your goals. Our friends over at discuss how you can effectively use social networks to succeed.

Social Media platforms such as Facebook, Twitter and Instagram are all staples now for both established and growing businesses. The obvious reason of course is that these pages can give brands the leverage it needs in terms of exposure - and at a very low cost at that!

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The Real Reasons People Fail Online and How to Avoid the Same Mistakes

Every day, hundreds of people attempt to start an online business, yet most of them never find the success they hope to achieve. It's not because it's impossible; many entrepreneurs have built successful online businesses. Here's a look at the top five reasons so many fail.

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