Whether you’re building your digital presence from scratch or infusing an existing space with fresh content, one of the first things you need to consider is how your brand is perceived online. The best way to do this is develop and refine your voice for social media, website content and more.
As a business, you need to show potential customers what you do and what you offer. The four points to crafting your message are:
Below is a step-by-step process that starts with asking questions to get you thinking strategically about your business. Begin with the end in mind – what results are you trying to achieve? Ask yourself the below questions to help connect you from the pre-planning stages to your end result.
A great brand is built around a strong personality, and a strong personality has a distinctive and recognisable tone of voice.
Once you have decided how you sound, everyone in your organisation has to know.
The designers, developers, sales folk, admin staff and directors. You need to tell your employees, you’re an ambassador. All people in the company speak to others on the phone, send letters and emails, meet people in person, meet customers, write content and go to meetings. If they don’t all know the tone then it won’t be consistent. Consistency is key!
Bios and photos should be part of your “voice.” Brainstorm how you wish your team and company to be perceived. You’ll want to look approachable, creative, yet also business-minded and focused. Update LinkedIn profiles – Many companies still forget the importance of LinkedIn.
It may sound straightforward, but sometimes it is as simple as defining your audience or audiences and going from there. By merely segmenting your audience into different groups, you can tweak your message, its delivery, and your CTAs. Be organized in your approach to developing a brand voice and your organization will shine through in your content and online presence.
Need help with developing your brand’s voice? Get in touch with me for a workshop or online consultation. We’ll work side-by-side to ensure you attract the right audience by communicating the right message.