Social media is like a stage. When you are on the virtual stage, you need to perform to the best of your ability. In this case, ability is often considered as your posts and updates.

The right words can make or break a social media strategy. An image, on the other hand, represents a thousand words. All in all, crafting the perfect social media post is not a walk in the park for many.

If you are often looking to publish the best social media post, you don’t have to look any further.

Here are the top 5 tips to create the perfect post for any social platforms of your choice. And if you find this useful, feel free to share it around with your friends!


1. Perfecting the photos shared

Images help to increase conversion rates, engagement and a higher chance of virality to say the least. As a social media marketer, you need to ensure that photos shared are always the best in resolution and size.

If you need to crop the images, do it! Sure, it may be a huge hassle but it would make your social post looks better and neater.

Plus, it would give your readers a better understanding which could lead to better engagement rates.



Each social platform requires specific dimension for images to look good. Don’t bother scrambling to find the right images (or try an error). Here’s a great guide by Adweek for a complete guide for social media image sizes.


2. What you write matters!

Did you know that writing is an art? The writing style when you are creating the social media post varies depending on your audience.

If you have doubt, ask yourself the ultimate goal of publishing the post. Could it be:

  • Increasing the number of sales
  • Encouraging your readers to sign up for newsletter
  • Promoting a specific article or guide?

Take more than just a moment when you are crafting a social media post. Your goal is to create the perfect social media post and in order to achieve that, you need to make sure that you are crafting a social post which is highly targeted to the specific target audience or persona.

Remember that people are tired of ‘sales talk’ on social media – try to be creative with your words.


3. It brings no harm to repeat the same information

Did you know that Buffer share their new posts on various social media platforms at least half a dozen times for every new article they published?

Yes, it is true.

Social media never sleeps and your audience would most likely come from different locations around the world. So it makes all the sense to share the content at least a few times on social media.

Here’s a pro tip for you: To avoid duplication, try sharing different types of posts such as sharing an image with the option to click on the link, asking questions and providing answer (by liking back to your article or product page) or even sharing a quote.

When it comes to social media, the sky is the only limit you have.


4. Pinterest, oh-my-Pinterest

I may be cheating a little here but hear me out (before you start throwing flying projectiles). Pinterest is a great way to increase your engagement rate and taking the conversation to a whole new level.

If you are sharing an image on social media, take into serious considerations such as the ability to share that same image on Pinterest.

Why? This is because getting your images pinned is good for traffic, revenue and branding.

create the perfect social media post pinterest


For the record, you are not required to love (or like) Pinterest, just ensure that your images will look ‘good’ when they get shared on Pinterest.


5. Be really specific in posting frequency

Posting the right post at the right moment could bring all the goodness you can ever imagine. Depending on the social platform that you have chosen, be really sure to only share the post at the most optimal timing.

There are many tools you can use to do so and one of them is Hootsuite.

The auto-schedule feature would allow you to share posts based on algorithms to boost your engagement rate. The algorithm is determined based on the previous engagements you get and this could differentiate success and failure in social media marketing.


Are you ready to craft the best social media post yet?

Do you have any tips when it comes to creating the perfect post on social media? I am sure you do and why don’t you share with us in the comments below?

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Adel de Meyer

Social Media Strategist | Live Streamer
Adel de Meyer is a New Media Specialist, Brand Influencer, Author and Mentor based in Gold Coast Australia. Adel is listed as a Top Digital blog, Top 20 Social Media coach and Top 100 Marketing Influencer of 2017 and has worked with many global brands some including Hootsuite, Pitney Bowes, Adobe, Brand24 and Huawei as a Brand Influencer. Adel regularly writes articles on analytics, influencer marketing, technology and personal branding with some of her work seen on The Next Web (TNW) and Business 2 Community.Adel works closely with global SMB enterprises, Entrepreneurs and Personal Brands by using Social Media and Technology to captivate their audiences. Adel is recognized as a leading Instagram and Twitter Influencer on Social Media and Business in Australia. She loves coffee and creative minds!