Automation Should Not Replace Humans in Social Media, but it Can Have Major Benefits

Automation is something of a divisive issue in social media marketing circles. While some see automation as a helpful – even necessary – element of their overall social presence, others see it as counterintuitive, going against the very foundations on which social media is built. It is, after all, “social” media, there’s a distinct emphasis on interaction, but as with everything social, it’s all about balance. There are ways to utilise the benefits of automation without turning your profiles over to the robots. Read more