It is. It really is. You’re not in advertising or marketing, you don’t own your own business (yet!), you’re not a PR person… so why take the time to generate your own original content and share it with the world?
This is the new foundation of our professional reputations. We’re moving beyond “what happens when someone Google’s you?” It’s still important, don’t get me wrong, but there’s so many firms and packages out there to optimize your SEO – “tricking” visitors to come your way; simply showing up isn’t going to cut it anymore. Read more