Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to interact with your audience and achieve your business goals. This post will guide you through the process of developing a successful strategy.
It is. It really is. You’re not in advertising or marketing, you don’t own your own business (yet!), you’re not a PR person… so why take the time to generate your own original content and share it with the world?
This is the new foundation of our professional reputations. We’re moving beyond “what happens when someone Google’s you?” It’s still important, don’t get me wrong, but there’s so many firms and packages out there to optimize your SEO – “tricking” visitors to come your way; simply showing up isn’t going to cut it anymore. Read more
Marketing your business has never been easier or more cost effective thanks to digital marketing. It can also be a double edge sword that can make or break your business if you have no idea what you are doing! Here are a few tips to ensure that you find success when using digital marketing: Read more
As a brand, it can be difficult to figure out which social media networks to be active on and how to juggle them all. Every marketer and business has one or two channels that are the sweet spot for engagement and reach. My tips for each major social media network will help you decide which channels to focus on. If you need help from here, don’t hesitate to reach out. I’d be happy to build a customized social media strategy and a community management plan that will engage, delight, and convert your audience. Read more