In order to know how successful (or unsuccessful) your digital initiatives are, you should be properly tracking your efforts. The choice for most small businesses is Google Analytics.
What’s not to like about Google Analytics?
However, before you can really enjoy the benefits of Google Analytics, let’s take a look at some tips to help you get started off on the right foot so you can make smart business decisions using Google analytics. Read more
Many small business owners shy away from Google AdWords because of the misconception that Google AdWords is expensive. The reality of Google AdWords is that it can be tailored to any budget, and by having some idea of how Google AdWords works before you spend money can really help in making sure that your advertising budget goes far.
The effectiveness of your Google AdWords campaign will depend on how well you create your ad. Become familiar with the items listed below and you will be enjoying a successful Google AdWords campaign in no time. Read more