Mar Carrillo is a Social Media community manager and Hootsuite Ambassador based in Seville Spain. She wanted to learn more about what I do and what a typical day looks like in my schedule. Below are some details of the interview, you can find the original and full post on her website >> marketingdigitalmarcarrillo.com
What I like most about digital marketing is how it is transforming and touching everyday lives in this digitally focused era we live in. Digital marketing gives us the power to instantly entertain, inform and educate any audience globally.
In 2013 I stumbled across the Hootsuite platform when researching online social media tools. I immediately fell in love with the all in one solution this platform provides to individuals and businesses. I was approached by Hootsuite in 2014 to join the ambassador program as they identified me as a brand influencer. I said yes without hesitation!
I have successfully hosted two Hootsuite events in Brisbane city to date. The experience working so closely with the Hootsuite community team has been great. The public really enjoyed learning more about Hootsuite face to face and having the opportunity to collect some cool HootSwag! The feedback has been amazing and I am hoping to host another event soon. You can see some photos on my Facebook page here >http://bit.ly/hootuppics
It gets overwhelming having to manage time to do it all – sometimes I work 16 hour days to get everything done, BUT I make a point of taking time out from it all and to spend quality time with my family or pampering myself with a trip to the spa. I use a lot of online tools to help me with content, design and monitoring conversations. Have a look at tools like Canva, Zoomph, Brandwatch, Google analytics,, Hootsuite and Calendly.
First of all it starts with YOUR message, your target audience and your passions. You have to know exactly what you want to achieve, the problem you solve and how you are going to communicate WHO you are to a global audience. Then you need to establish a good brand identity in terms of your logo and brand colours. I would say having a good professional website and completed well branded social media profiles are a must in today’s digital space.
For entrepreneurs I recommend using Twitter and LinkedIn to grow and connect with key people in their industry.
Klout measure mainly the engagement on your content. I think if you want to grow your Klout score make sure you provide content that people want to share or comment on. For Klout you need to be active all the time online. I send about 20 tweets a day of good content for my audience and post across all other platforms at least once daily. Some people are still influential without a high Klout score, it shouldn’t be the only measure of someone’s influence.
Thank you! For me a good LinkedIn profile has a strong professional photo, a really good summary of introduction of who you are, the problem you solve and how you can help others. You also need to list completed job positions, all your awards and projects and remember to add some interactive content like photos and url’s to your profile. LinkedIn is a very powerful tool, invest a good amount of time in making your profile stand out – you won’t regret it!
Listed here in the images are some tools I use for Twitter and Instagram:
Other tools I use are:
On an average day I get up at about 5.30AM in the morning. After coffee and only after coffee do I start the day with checking emails and social media notifications.
After this I tackle my client’s projects for the day and then get to work on my personal blog, streaming, social media conversations, Twitter chats and interviews. I drink about 5 cups of coffee and 4 litres of water with a big healthy lunch to keep me going.
I normally end a work day at about 6PM and then spend time with my family watching our favourite tv show and having dinner. On weekends we enjoy a trip to the beach, exploring a new 4×4 off-road track or being couch potatoes just relaxing.
I would LOVE to visit Spain! I will surely let you know the moment I get an opportunity to host or speak at a digital marketing/social media event.
Connect with Mar on Twitter > @